Coaching product experience teams
You can't plan your way to the right product
Products built by separate teams have gaps between hardware, software and support that customers notice. I coach companies to make complete product experiences by prototyping early, while mistakes are cheap. Prototyping is more accessible than ever thanks to 3D printing and AI. Letting us make our ideas concrete, so we can agree on how to continue together.
2023 | i3CONNECT
Beyond Touch
Strategically pivoting the product line-up to shorten the sales funnel with non-touch displays and upgrade PCs.
500+ sold before public availability
2023 | i3CONNECT
Nora AI
An AI agent for i3CONNECT that walks users through self-support, supported by a rebuilt knowledge base.
Tickets reduced by 48%
2021 | CTOUCH
Touchable
Bold product language and experience system spanning hardware, software and support for CTOUCH digiboards.
Two reasons they got acquired
2015 | Prodrive
Prodrive
One stop shop for brand experiences of Prodrive Technologies, from print to web to signage and products.
Became an in-house team
2016 | Nsure Technologies
Nsure
Building the complete brand and product experience of a smart thermostat, inspired by Honeywell.
whitelabeled by an Energy Co.
2013 | Nupky
Tingle
Starting up a company to give digital music the same feel as a physical musical instrument.
Hightechxl Startup Incubator
2017 | OOOH Studio
MGNT
Honouring the godfather of electronic music in his home-turf with an enormous interactive installation.
First Prize, STRP ACT II
2011
Earlier work
Building studios and experiences for large brands like IKEA, Interpolis, ASUS and the Dutch Design Foundation.
My own products
Looting Llama is a business I started to make smart PDFs for tabletop roleplaying games. Character sheets and tools that do the maths for players so that they can stay in the story. It started as an idea for my own table, and now over 4,000 people use my sheets.
The Looting Llama →